This Girl Can at DeakinACTIVE

In a world where fitness and physical activity are increasingly emphasized, there remains a significant gender gap in participation. Many women often feel intimidated or discouraged from engaging in physical activities due to societal pressures, body image concerns, or a lack of representation. However, at DeakinACTIVE, the This Girl Can campaign from October 9th-15th is changing the narrative, empowering women to break barriers and embrace their unique journey to fitness and wellbeing.


Breaking Stereotypes

The “This Girl Can” campaign, which originated in the United Kingdom, has been a game-changer in the realm of women’s fitness and empowerment. DeakinACTIVE has wholeheartedly embraced this movement, aiming to challenge stereotypes and misconceptions surrounding women’s participation in sports and exercise.

One of the primary goals of the campaign is to redefine what it means to be active. Women come in all shapes, sizes, and fitness levels, and “This Girl Can” celebrates this diversity. It showcases real women of all ages and backgrounds participating in a wide range of physical activities, proving that anyone can be active, regardless of their fitness level or appearance.


Creating a Supportive Community

DeakinACTIVE understands that many women face unique challenges and barriers when it comes to participating in physical activities. Fear of judgment, self-consciousness, and a lack of confidence are common issues that women may encounter. To address these concerns, DeakinACTIVE has created a supportive and inclusive community where women can feel comfortable and encouraged.

This Girl Can at DeakinACTIVE fosters an environment where women can connect with like-minded individuals and build friendships. This sense of community is crucial in overcoming the obstacles that women often face when trying to be active.


Promoting Self-Confidence

One of the most powerful aspects of the This Girl Can campaign is its focus on promoting self-confidence. It encourages women to embrace their bodies and their abilities, regardless of how they may compare to societal beauty standards. At DeakinACTIVE, the campaign’s message resonates deeply, reminding women that they are strong, capable, and deserving of a healthy and active lifestyle.

The campaign emphasizes that every small step towards an active lifestyle is an achievement. Whether it’s going for a walk, trying a new sport, or joining a fitness class, This Girl Can celebrates all victories, big and small. The journey to fitness is a personal one, and there’s no one-size-fits-all approach.


DeakinACTIVE’s commitment to the This Girl Can campaign is not just about promoting physical fitness; it’s about empowering women to reclaim their bodies and their right to be active without judgment or limitations. By breaking stereotypes, creating a supportive community, and promoting self-confidence, DeakinACTIVE is paving the way for a future where every girl and woman can confidently say, “I can, and I will.”

So, if you’ve ever felt hesitant to take that first step towards an active lifestyle, remember that you are not alone, and you are more than capable of achieving your goals. Join the movement at DeakinACTIVE, where This Girl Can is not just a campaign; it’s a way of life. Embrace your journey, break barriers, and discover the limitless potential within you. This girl can, and so can you!